Hearth & Fire pizza
By schwans
We are not selling a Hearth & Fire pizza, we are building a Hearth & Fire Brand that goes well beyond a great crust to inspire a great experience.
The relentless speed and convenience of our touchless digital world, keeps us from pausing and feeling alive and connected to the present.
Hearth & Fire inspires a sensorial experience that gets people out of their heads and into the moment.
Hearth & Fire is a pizza born of craft, celebrated by those who embody the same spirit.
With this campaign the idea is to establish Hearth & Fire as a pizza that belongs in its own category. One that is more elevated, that celebrates attention to detail, and isn’t meant to simply be eaten, but to be appreciated.
To do that we’ll employ the likes of two influencers who have a particular expertise in craft (food and mixology) and who can speak to those particular world’s specifically.
Internal Video for Hearth&Fire Website: Chef influencer Tu david phu
Internal Video for Hearth&Fire Website: Mixologist Influencer Elliot Clark
Social
Branding
College football fans know that Saturdays are sacred and that even the most loyal and loving friends may not come to a fall wedding if it means missing a big game.
So Dos Equis is solving the age-old problem of fall weddings interfering with college football by hosting a once-in-a-lifetime wedding ceremony and reception during Texas A&M’s showdown vs Auburn on 11-6-2021.
And the best part, we’re supplying beer for fans across the country to toast the couple on their big day.
