BIO
FRANCISCO "PANCHO" ROJAS is an award-winning Creative Director whose career spans both sides of America (North and South).
He WAS BORN on a wet JULY 14th of 1978, IN chile.
CHARMING, MYSTERIOUS, and passionate, tHESE ARE PERSONALITY TRAITS THAT DEFINE WHO HE IS, ALSO REFLECT INTO HIS WORK AS CREATIVE AND ART DIRECTOR AS WELL. HE LOVES THE WHOLE PROCESS THAT GOES INTO FABRICATING A CONCEPT TO A FINISHED CRAFT WITH A THOUGHTFUL EYE AND MIND FOR EVERYTHING.
HIS CREATIVE JUVENILE MIND IS ALSO REFLECTED DOWN IN OTHER PARTS OF HIS LIFE AS A SKIER, mountain biker, MUSIC fans, phonETOGRAPHer AND In-house exclusive CHEf (for my wife).
FRANCISCO IS DRIVEN BY PASSION. PASSION FOR CREATIVE IDEAS, art direction, and FOR DESIGN. GROUNDED IN A STRONG GRAPHIC DESIGN FOUNDATION AND WITH 19 YEARS of EXPERIENCE IN CHILE AND THE U.S, FRANCISCO HAS BEEN ART DIRECTOR, CREATIVE DIRECTOR, and Head of Art during his career in different agencies like Sidlee, DAvid&Goliat, GREY, OGILVY, AND MCCANN.
FRANCISCO’S CREATIVE TALENT HAS BEEN RECOGNIZED IN INTERNATIONAL CREATIVE COMPETITIONS INCLUDING CANNES Lyon, One Show, D&AD and D&AD impact, CLIO, Lia, NEW YORK FESTIVAL, Cresta awards, epica awards, Radio mercury, EL OJO DE IBEROAMERICA, EL SOL, FIAP, ADSTAR AND EFFIE, AMONG OTHERS. He has served as Jury Member at international advertising festivals such as EL SOL DE IBEROAMERICA (SPAIN) on 2019, AAF Utah chapter, AAF dallas Chapter, one Show, and New York festival.
