TAXI OF MOVEMENT

The intention was always to use the actual size ticket, so the challenge was to use only one scale model truck. In a time when everything is done CGI, we went the opposite direction. It took extensive testing and close collaboration with the model makers. Scouting for the right locations was crucial,  as they needed to have beautiful backgrounds and no middle ground that would give away the effect. And we had to make sure the truck was high enough so the camera could be positioned appropriately for important perspective shots. To make the close-ups of the wheels on the pavement look real, we had to design paper roads with smaller scale pavement. We shot at a higher frame rate to make the truck look realistic and life-size. With honest craft and in-camera effects, a visual illusion was achieved that was both surprising and self ironic.