social & digital content For Carl’s Jr

Chile's current Abortion law defines any type of abortion as a crime, but what happens if this is an accident? Our current strategy focuses on this particularity, so we created fictional tutorials that show how to have an accident that could allow women to have an abortion done legally, generating controversy in media. We generated public debate in mass communication platforms, the church and politicians, causing controversy and bringing the topic to the general public, locally and internationally.