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The rivalry between friends cuts much deeper than between teams
When a rival is a friend, as opposed to a stranger, they have license to go to much greater lengths to demonstrate their commitment to their team, against you.
They don’t have to worry about whether or not you’ll still talk afterwards. In fact they’re banking on the fact you have to.
The rivalry that develops between friends can go further, it can cut deeper, it can become part of shared lore, and they will never ever let you forget.
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College football fans know that Saturdays are sacred and that even the most loyal and loving friends may not come to a fall wedding if it means missing a big game.
So Dos Equis is solving the age-old problem of fall weddings interfering with college football by hosting a once-in-a-lifetime wedding ceremony and reception during Texas A&M’s showdown vs Auburn on 11-6-2021.
And the best part, we’re supplying beer for fans across the country to toast the couple on their big day.
