It all started when…

Every day of our life it’s the start of a new opportunity for all of us. A new opportunity to learn, to laugh, to connect. And what better way to connect than over a cup of NESCAFÉ? In this print ad we used the coffee foam and the cup to represent the beginning of a new day. A new day where every connection can be sparked with a delicious cup of NESCAFÉ.

The Big Bang is the theory of how everything started. And our theory is that it all starts over a cup of NESCAFÉ: a conversation, a relationship... it all happens with the unique connections that only NESCAFÉ can create. 

The Cell Division or Mitosis is a fundamental part of human life because it’s how everything begins. The same way, human connections are a fundamental part of life. A warm cup of NESCAFÉ can spark those unique connections in our lives. That’s why we used the coffee foam to represent the beginning of life.

That’s why we used the NESCAFÉ coffee foam to build an analogy of the beginning of all. Every connection we make over a NESCAFÉ moment, we are creating the start of something new